New Blog: How to Nail Your Father’s Day Marketing with Influencers
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Consumers no longer tune into companies; they tune into people. They spend their free time scrolling through feeds of content from friends, coworkers, athletes, artists, podcasters, and more—making it a whole new game for ecommerce.
Today’s consumers can spot a fake from a mile away. And if an endorsement feels phony, it could mean brand death.
We get it—creator management seems pretty complicated. And by now, we’re sure you have some questions:
