New Blog: How to Nail Your Father’s Day Marketing with Influencers
Baby Brezza is committed to simplifying parenting through innovative solutions that support families at every stage. The brand combines cutting-edge technology with user-friendly designs for innovative solutions like formula prep machines, bottle sterilizers, and more.
Each month, Baby Brezza collaborates with approximately 80 parents through curated gifting and affiliate partnerships. The team prioritizes creators who are genuinely passionate about the brand, authentically sharing how Baby Brezza’s products make parenting easier and more efficient. With an emphasis on fostering lasting relationships, Baby Brezza partners with creators across multiple products, supporting families through every stage of parenting.
Outgrowing a platform that couldn’t keep up
Baby Brezza started with a different platform but quickly found it too inefficient. Simple tasks, like onboarding a new creator, became overly time-consuming, often taking nearly 20 clicks just to complete.
Additionally, the lack of Shopify integration made it challenging to track conversions and manage their affiliate program. That created inefficiencies that slowed scalability to a crawl.
These limitations made it clear that Baby Brezza needed a more robust solution to support its ambitious influencer marketing goals.
Our creator program has become one of the strongest marketing efforts with the lowest cost. We couldn’t have met and exceeded our growth goals without a platform like GRIN to help manage relationships and scale our success.
Baby Brezza
Baby Formula Dispenser & Mixers
The ultimate choice for advanced affiliate marketing growth
Baby Brezza found its solution in GRIN’s Creator Management platform. Some of the brand’s most critical use cases include:
GRIN’s Curated Lists team delivers a hand-picked list of creator prospects to Baby Brezza each month. That means the team doesn’t have to lift a finger to find the perfect brand-aligned creators for their program.
Baby Brezza lets creators pick which products to promote and fulfills each order automatically. This has been a total game-changer for saving time and keeping workflows smooth and efficient.
Customizable email templates are a lifesaver for performing personalized outreach at scale. They also help onboard creators, keeping them briefed on all products and deliverables.
Baby Brezza uses Dropbox to download and manage Instagram content while preserving original metadata like creator tags. This ensures easy organization and accurate creator attribution.
Creators have full visibility into how often their posts result in a sale. Plus, GRIN’s PayPal integration ensures they get paid quickly and accurately.
Massive growth and more to come
Baby Brezza will make influencer marketing one of its top priorities in 2025, aiming to double its record-breaking success from 2024. Leveraging GRIN’s Creator Management platform, Baby Brezza will streamline workflows, enhance relationships with creators, and elevate its program to unprecedented levels.
From 2023 to 2024, Baby Brezza generated:
5,959%
impressions
54%
roster growth
Curated Lists is an absolute must-have for us. We’ve interviewed other companies and no one has anything like that at all.
Baby Brezza
Baby Formula Dispenser & Mixers
