New Blog: How to Nail Your Father’s Day Marketing with Influencers
The Anthros creator program is rooted in trust, education, and real product experience. The brand works with creators of all audience sizes who don’t just talk about the chair—they speak to real problems their audiences face, whether it’s chronic pain, poor posture, or the need for better support in long hours of gaming or work.
Because the Anthros chair is a high-ticket item, the brand takes a more strategic approach to gifting. Most creators start by trying the product through a local event, trial period, or discounted purchase—then “unlock” deeper partnership opportunities when their audience converts. It’s a tiered model that minimizes risk and rewards creators who truly connect with the brand.
The program began as a way to build brand awareness. But once that awareness took hold, Ashley shifted focus—turning the program into a performance engine where conversions, not impressions, define success.
Starting a gifting program when the product costs $1,000+
Anthros was still in pre-sale when Ashley started the creator program. All she had were a few prototype chairs to work with and a simple goal: get someone—anyone—to start talking about them.
As a high-ticket brand, Anthros couldn’t afford to operate on blind faith for long. They needed to build a community, put a real system in place, and use data to make every decision count.
The challenge wasn’t just getting the word out—it was proving value, minimizing risk, and turning product seeding into a scalable, ROI-driven strategy.
Our creator program wouldn’t exist without GRIN. It’s been with us since day one—and it’s what we rely on to scale, adapt, and keep growing.
ASHLEY WILLIAMS
Ambassador Community Director at Anthros
The backbone of a high-ticket (and high-performance) creator program
Ashley built Anthros’ creator program on her own—and GRIN made that possible. From onboarding and briefs to campaign reporting and ROI analysis, GRIN gives her the structure, data, and visibility to scale with confidence.
As the program grew, so did the complexity: more creators, more content types, more moving parts. GRIN helped Ashley stay organized, work smarter, and turn gut-checks into data-backed decisions.
Ashley trusts GRIN to help her:
GRIN’s advanced search and filters make it easy to find creators who align with specific niches. Ashley can also search by location, which has been key for inviting creators to in-person events and pop-ups.
Ashley uses GRIN’s reporting dashboard to evaluate what’s working, what’s not, and where to double down. From campaign overviews to individual creator metrics, she gets real-time insights that help her prove ROI and adapt strategy quickly.
With so many types of creators—each requiring different types of payments—it’s critical to keep briefs, deliverables, and timelines in one place. GRIN makes that easy, helping Ashley manage every stage of activation at scale.
Ashley uses GRIN’s content library to store creator assets and repurpose the best-performing pieces across paid ads, email, and post-purchase workflows. It’s a simple way to extend the life—and impact—of every campaign.
Turning awareness into reliable revenue
What started as an experiment has quickly become one of Anthros’ most powerful growth engines. With a winning strategy, best-in-class tools, and a community of creators who truly love the brand, Ashley turned a handful of gifted chairs into a performance-driven program that continues to scale.
Each month Anthros generates:
950K
impressions
14K
engagements
100+
conversions
