EBook

The Power of Influence: A Guide to the Creator-Driven Buyer Journey

Learn how creators influence the modern buyer journey and get strategies to increase brand awareness, elevate consumer trust, and boost conversions with influencer marketing.

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What’s in the guide?

Content creators are the new arbiters of consumer culture, determining what’s in, what’s out, and what’s next. We surveyed over 1,000 consumers to understand how those creators shape their shopping habits and how you can use that information to level up your influencer marketing strategy in 2025 and beyond.

See the latest consumer data.

How do online shoppers discover products online? Which type of social media content do they prefer? What makes them click “add to cart?” We answer all of these questions and more with the latest consumer survey data.

Get the formula for success.

Go beyond the numbers. This guide provides a blueprint for how to use the latest consumer statistics to influence your target audience and drive more conversions.

Stand out in the mall of the future.

Success requires more than just showing up. It’s about building trust, inspiring action, and creating lasting connections through the power of influencer marketing. Get the guide and start standing out today.