A BRANDS WORKING REMOTE TALKING INFLUENCERS LIVE EVENT PRESENTED BY
Main Discussions
Every Man Jack is a popular men’s cosmetics brand many people might recognize from seeing on the shelves of popular retail outlets. But as the pandemic caused a shift to ecommerce for many shoppers, Every Man Jack used its influencer marketing program to grow brand awareness online and generate unique marketing content. Today, the brand uses influencer content for its social media channels and website, as well as retail campaigns and in-store product displays—or really anywhere that they can reach consumers.
While the brand has a varied marketing program, working with influencers is a vital piece of the puzzle. Brad Handel, director of organic marketing at Every Man Jack, sat down with us to answer questions about his influencer marketing program and how he uses GRIN to manage it all.
About the speaker
Brad Handel
Marketing Manager at Every Man Jack
Brad Handel leads the Organic Marketing team at Every Man Jack, which is responsible for creating brand awareness, event activations, engaging content, and customer support. When he’s not telling guys everywhere to #cleanupnice, he’s either changing diapers, running with his dogs, taking care of the chickens and garden, or taking photos of one of the aforementioned hobbies (with the exception of the diapers).
About the brand
Every Man Jack is a family-owned and operated consumer products business with over 80 simple, affordable, high-quality grooming products for guys. They make products across all grooming categories, including Hair, Body, Deodorant, Shave, Skin, and Beard. It’s everything you need and nothing you don’t. They strive to use as many naturally derived and plant-based ingredients as possible while still delivering exceptional performance. No parabens. No phthalates. No dyes. No GMOs. And never tested on animals.
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