New Blog: How to Nail Your Father’s Day Marketing with Influencers
This brand provides a sleep solution for room sharing with a baby or toddler. After 2 years on the market, the brand has seen incredible success in the U.S. baby market and are expanding their reach to Canada. They’ve also recently launched a new product line for pet owners who want to create a dark, comforting environment for their fur baby to relax and sleep.
Shifting from brand awareness to conversions
In the beginning, the brand’s marketing goal was to create brand awareness and generate excitement about the product. They were very successful in not just attracting customers, but also had a growing list of creators who wanted to work with them. As they gained more traction, their goal changed from brand awareness to conversions. But their current system for managing and tracking creators could not facilitate the transition.
Ultimately we really wanted to be more purposeful about how we were evaluating the success of our influencers. GRIN has allowed us to tailor and target what we’re doing and make sure that if our goal is conversions, we’re making choices that support that goal.
Slumberpods
Marketing Manager
Streamlined workflows and easy conversion tracking
GRIN streamlined their processes and allowed them to expand their affiliate commission model to include all of their creators. Now they were able to use discount codes to track conversions and GRIN’s reporting power to figure out where they should be focusing and who would get them the most conversions.
GRIN automated all the busywork that used to eat up the marketing manager’s time including tracking creator posting progress, creator stories, campaign management, onboarding, scheduling follow-up, and fulfillment. GRIN also provided metrics and reporting so the team could make data driven decisions.
The progress tab keeps track of when influencers should be posting
The media center captures stories from Influencers for easy access
The campaign management tool facilitates onboarding, scheduling and follow-up
Integration with Shopify generates discount codes and initiates orders
The fulfillment tab allows for tracking and follow up once the influencer receives the product
As folks in the sleep coach community got word, they started approaching us, wanting to partner and write for our blog. It’s been a mutually beneficial relationship. Working with sleep coaches has allowed us to reach really clearly aligned customers.
Slumberpods
Marketing Manager
Massive engagement, massive growth
Since bringing on GRIN, the brand has built an efficient, revenue generating influencer marketing program. They currently work with just over 300 active creators. Their creator discount codes have already brought in seven figure sales numbers and they continue to rise. The team evaluates the program, based on the data they get from GRIN, and regularly makes improvements to increase conversions and grow their company.
300+
influencers
7-figure
code conversion revenue
10K
code conversion
It’s really streamlined the process for us, and allowed us to make more informed decisions, and allowed us to grow more easily.
Slumberpods
Marketing Manager
