New Blog: How to Nail Your Father’s Day Marketing with Influencers
Adina Eden is a top online destination for fashion and fine jewelry, also available at Nordstrom, Macy’s, and Bloomingdale’s. Known for bold, on-trend designs, the brand offers a unique line of statement-making jewelry at an accessible price point.
Adina Eden runs a focused gifting strategy, partnering with creators who genuinely love the brand. After managing everything through Shopify Collabs, the team needed a more streamlined, centralized system—one that could simplify workflows and support long-term growth.
Onboard and activate under a ticking clock.
Adina Eden’s CEO, Mayer Mankhatchi, needed to get their influencer program off the ground—fast.
There wasn’t time for a lengthy setup or complicated onboarding. He needed a streamlined solution—and a partner that could move as quickly as possible. Luckily, time-to-value is something that GRIN prioritizes.
GRIN U has been instrumental to our onboarding experience. The tutorials and knowledge base allowed us to proactively solve potential issues before they even arose. Additionally, Amy has been incredibly helpful and played a key role in getting us successfully onboarded, collecting content, and partnering with 20 creators who have already started spreading the word about our brand—generating exciting buzz and early momentum!
Mayer Mankhatchi
CEO at Adina Eden
Self-guided learning 🤝 hands-on support
Amy, Adina Eden’s Onboarding Manager, enrolled Mayer in GRIN U’s expedited onboarding track, which is available to customers through the GRIN Community. The short, self-paced video tutorials gave him the flexibility to learn on his own time, while daily follow-up calls with Amy over the first four days allowed for deeper support and strategic planning.
With hundreds of creators and only one person managing them, GRIN’s email sequencing helped Audrey to reach out to prospects and stay connected with core partners—without losing the personal touch.
Audrey manages around 700 product orders a month through GRIN’s Shopify integration. The streamlined process saves hours on logistics and lets her focus on strategy and creator relationships.
Audrey runs up to eight campaigns at once. From monthly seeding initiatives to special paid campaigns, GRIN’s Activations workflow keeps everything clearly organized, so she can track progress, stay focused, and always know what’s happening, where.
GRIN’s Report Builder helps Audrey identify top-performing creators, evaluate individual campaigns, and measure overall impact—all critical to helping her refine her strategy and scale with confidence.
From kick-off to content in only 2 weeks
Mayer didn’t waste any time. With clear guidance, a nimble platform, and fast-tracked support, Adina Eden’s creator program launched in record time.
By the end of the first week, Mayer had sent products to 20 creators. By the end of the second week, content was already rolling in and creators had already begun spreading the word about the brand and generating buzz about the products.
Best of all? Everything was up and running before Mayer had to step away for paternity leave.
Day 1
Kick-off call with GRIN
Day 3
Products sent to seven creators
Day 7
Products sent to 20 creators
Day 15
Creator content live and already driving buzz
