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Esponjabón is the original all-in-one soap sponge designed to simplify your skincare routine. Infused with skin-loving ingredients like glycerin, aloe vera, and mother of pearl, each Esponjabón cleanses, exfoliates, and nourishes in one easy step.
Esponjabón hired Amanda Mejia in 2023 as its international social media strategist, focused exclusively on TikTok. Since the brand doesn’t sell direct-to-consumer, Amanda’s primary goal is to drive online brand awareness that supports in-store retail sales.
While Esponjabón’s core audience is Hispanic women in the U.S. aged 18–25, Amanda has expanded the brand’s reach internationally and broadened its appeal to a more diverse range of consumers.
Reignite a passion for Esponjabón online
In 2020, a TikTok post went viral after a creator returned from Mexico raving about Esponjaboón. The brand rode the awareness wave for a while, but like all viral moments, interest eventually faded.
That moment showed Esponjabón how powerful creator content can be. But it also proved you can’t build a lasting brand on one viral post. Sustaining momentum takes consistency, the right creators, and a clear strategy.
To bring back that spark and keep it going, Amanda needed a full creator program. That meant finding creators who truly resonated with the brand, getting products into their hands fast, and tracking every mention—all at scale.
GRIN gives us all of the tools we need to execute national and international influencer marketing campaigns with ease. It has helped us find and recruit amazing talent around the world and communicate with them effectively, no matter what time zone they are in.
Amanda Mejia
International Social Media Strategist at Esponjabón
An all-in-one platform for running a high-impact creator program
With GRIN, Esponjabón could run a far more strategic and streamlined creator program—one that allowed Amanda to scale outreach, stay organized, and measure performance every step of the way.
GRIN’s Curated Lists team helps Esponjabón find the right creators from the start. GRIN tailors each list to Esponjabón’s goals so Amanda can move quickly and confidently without any wasted time or unnecessary risk on the wrong fit.
With Email Sequences, Amanda can automate outreach while keeping the personal touch. This has helped Esponjabón run highly organized campaigns with strong creator engagement and high retention rates.
GRIN’s Activations feature offers Amanda one centralized place to manage each campaign. From tracking product shipments to monitoring deliverables, everything stayed organized, making it easy to scale campaigns without letting anything fall through the cracks.
The Reporting Dashboard brought visibility to campaign performance with real-time metrics and creator rankings. Amanda could see which partnerships were driving the most impact, allowing her to optimize future campaigns with the utmost confidence.
2x sales and a rising global audience
With the right creators and the right message, Esponjabón quickly regained traction online. Amanda’s campaigns drove a surge in impressions, leading to sellouts at multiple retail locations. Creator buzz didn’t stop at the U.S. border—activity began spreading internationally, signaling a growing global presence.
In just six months, Esponjabón’s creator program delivered:
+120%
in-store retail sales
12M+
video views
1M+
engagements
1.8M+
IMV
