Getting the Most ROI from your Influencer Marketing

Nutpods dairy-free creamer is one of the fastest-growing plant-based brands in the U.S. and is a standout in the natural foods industry. They have used influencer marketing as part of their marketing strategy to share their brand story and have seen 10x ROI in their program. With the right tools in place, Lydia shares how she has evolved the program from product seeding to paid activations while managing 250+ brand ambassadors.