New Blog: How to Nail Your Father’s Day Marketing with Influencers
Learn to measure the success of your influencer program.
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Influencer marketing can and has been one of the most lucrative marketing strategies for eCommerce brands. However, when dealing with content engagements, followers, likes and brands mentions, how does an influencer marketing manager track and measure true ROI on their influencer marketing programs?
Key performance indicators (KPIs) help you define whether or not your influencer program is working. During and after each campaign, you can examine progress based on the KPIs you established. It is common for
How to create a team of influencers that align with your brand, how to calculate and track ROI on your influencer programs, the right KPIs you will need to track to scale, how to incorporate influencer marketing into your marketing funnel, and to determine the final ROI of your influencer marketing program.
